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Автор: Kastor
Дата: 16.07.02, @07:09

  SPIDER-MAN

YEAR'S HOTTEST BLOCKBUSTER SCALES NEW HEIGHTS BY LEAPING TO DVD AND VHS ON FRIDAY, NOVEMBER 1, 2002

Backed by Power-Charged $100+ Million Promotional and Marketing Campaign, Two-Disc DVD Set Delivers Web of Exclusive Superhero-Worthy Interactive Features

Culver City, Calif., July 15, 2002 - On Friday, November 1, audiences will get caught in the web as Columbia TriStar Home Entertainment (CTHE) releases the blockbuster box-office hit Spider-Man* in its highly anticipated debut on DVD and VHS.

The film, which to date has earned $700 million worldwide, $400 million in domestic release, is on track to become the third-highest grossing movie of all time in first release. The blockbuster mega-hit that propelled box office records to dizzying new heights will now capture audiences nationwide with a two-disc DVD set, backed by a super-charged $100+ million promotional and marketing campaign including over $40 million in hard media. Creating an extraordinary home entertainment event, Spider-Man (available in wide and full screen editions on DVD) features an exclusive web of innovative interactive elements loaded with special never-before-revealed Spider-Man factoids and a first look at comic book-to-film comparisons. Also releasing day and date will be a specially-packaged limited-edition Collector's DVD Gift Set, loaded with extra features for the ultimate home viewing experience.

Starring Tobey Maguire (Wonder Boys, The Cider House Rules), Willem Dafoe (Shadow of the Vampire, The English Patient) and Kirsten Dunst (Bring It On, Jumanji, Crazy/Beautiful), the year's hottest film was directed by dedicated Spider-Man fan Sam Raimi (A Simple Plan, The Gift) and produced by the one-two punch of Laura Ziskin (As Good As It Gets, To Die For) and Ian Bryce (Saving Private Ryan, Almost Famous).

Benjamin S. Feingold, President, Columbia TriStar Motion Picture Group, Columbia TriStar Home Entertainment and Sony Pictures' Digital Studios Division, today announced that the summer's biggest theatrical sensation will swing into homes to kick off a blockbuster fourth quarter for CTHE. Feingold further revealed that the record-breaking film will be backed by the most aggressive marketing and promotional campaign in CTHE's history.

SPIDER-MAN UNLEASHES MORE THAN $100 MILLION IN MARKETING AND PROMOTIONAL SUPPORT TO DATE

With more than $100 million in marketing and promotional support, Spider-Man features an unprecedented and aggressive media campaign for a home entertainment release. The massive campaign, including over $40 million in hard media, will unleash over 8 billion impressions.

Pre-Street Date: October 21 - November 1, an aggressive and far-reaching pre-street date campaign will include an outdoor effort and 15 and 30-second spots on national network, cable and spot market television.

Post-Street Date: November 2 - Holidays and Beginning of 2003 An extensive advertising campaign will break on street date, continuing throughout the holiday selling season and into the new year. Advertisements will be featured in broadcast outlets that include major events (World Series, college football, Monday Night Football); primetime network television (NBC, FOX, WB, CBS, ABC); syndicated, late night and kids' programming; targeted national cable networks/programs (MTV, Comedy Central, VH-1, FX, ESPN, Cartoon Network, Nickelodeon); spot TV (top 36 markets and top 55 kids); and a multi-level radio buy in the top 36 markets.

Additional advertising will be featured in national print outlets such as Entertainment Weekly, People, The Source, Premiere, Teen People, InStyle, Seventeen, Elle Girl, Paper, Interview, Slam, Vibe, Urb, FHM, Spin, Teen and Slam, among others. The extensive campaign will also encompass tie-in partner advertising and a huge outdoor and mall presence including massive billboards, bus shelters and more.

RETAIL SUPPORT

In support of its retail partners, CTHE is implementing a pre-sale policy. No distributor or retailer may begin pre-selling Spider-Man until August 5. However, to allow time for distributors and retailers to create their respective marketing materials, all materials needed will be available on July 17 at www.CTHEAD.com

DVD ADDED VALUE

Loaded with compelling value-added features that will lure consumers to their screens, the two-disc Spider-Man DVD set (available in wide and full screen editions) has the elements to be catapulted to the top of the charts during the holiday season and beyond. Consumers will readily recognize the widescreen special edition packaging, which will feature Spider-Man scaling the side of a skyscraper; and the full screen special edition packaging, which will feature Spider-Man crouching over a skyline.

Also available day and date will be a specially-packaged limited-edition Collector's DVD Gift Set featuring the widescreen special edition Spider-Man DVD and loaded with extras including a reprint of Marvel Comic's "Amazing Fantasy" #15 in which Spider-Man was created; an exclusive collectible drawing by former Spider-Man artist John Romita, Sr. and current Spider-Man artist John Romita, Jr.; a collectible numbered film cel from the movie; and more.

With a star powered cast headed by Tobey Maguire, Willem Dafoe and Kirsten Dunst; John Dykstra's cutting edge special effects; a popular soundtrack with music by Aerosmith, Macy Gray, Sum 41 and Danny Elfman; and box office punch, there is no escaping the web of home entertainment fun that Spider-Man will spin.

DISC ONE

Audio: English & French 5.1 (Dolby Digital)
Subtitles: English, French & Spanish
Subtitled Factoids "Weaving the Web": Pop-On Production Notes & Historical Facts
Commentary: Sam Raimi (director), Laura Ziskin (producer), Kirsten Dunst & Grant Curtis (co-producer)
SFX Commentary: John Dykstra (special effects designer) & Visual Effects Crew
Branching Web-i-sodes (access via Spider-Sense)
Marketing Campaigns: Trailers & TV Spots
Filmographies & Character Files
Music Videos: Chad Kroeger featuring Josey Scott, "Hero" & Sum 41, "What We're All About"
DVD-ROM: Comic/Feature Comparison; Record Your Own Commentary; Countdown to Spider-Man 2; Weblinks
DISC TWO

HBO Making of Spider-Man
"Spider-Mania": an E! Entertainment Special
Director Profile: Sam Raimi
Composer Profile: Danny Elfman
Screen Tests: Tobey Maguire, J.K. Simmons & CGI Spider-Man
Costume and Makeup Tests
Gag/Outtake Reel
Conceptual Art & Production Design Gallery
Historical Documentary - Spider-Man: The Mythology of the 21st Century
The Spider-Man Comic Book Archives
Rogues Gallery
The Loves of Peter Parker
Comic Book Artist Pin-Up Gallery
Activision Game: Hints & Tips
DVD-ROM: Activision Game (two playable levels for PC); three exclusive Marvel dot.comics (Spider-Man: Blue #1, Black Cat #1, & Peter Parker: Return of the Goblin); Spider-Man: Visualizer
SPIDER-MAN SYNOPSIS

From Columbia Pictures Presents, A Marvel Enterprises/Laura Ziskin Production, Spider-Man is a live-action feature of one of the world's most popular comic book superheroes. Directed by Sam Raimi, Spider-Man centers on student Peter Parker (Tobey Maguire) who, after being bitten by a genetically-altered spider, gains superhuman strength and the spider-like ability to cling to any surface. He vows to use his abilities to fight crime, coming to understand the words of his beloved Uncle Ben: "With great power comes great responsibility."

The journey of Spider-Man, from comic book to celluloid began in 1962 when the character first appeared in the final issue of the failing "Amazing Fantasy" comic book. It was such a hit that "Amazing Fantasy" was renamed "Amazing Spider-Man" and reappeared in 1963. Since then, the web of 'not for the faint of heart' readers, fans and collectors worldwide has grown into making Spider-Man one of the most popular superheroes among the young, old, women and men. And now, 40 years later, with great power and great responsibility, the tale of Spider-Man jumps from the screen into the home on DVD and VHS for the whole family to enjoy.

TECHNICAL INFORMATION

DVD WIDESCREEN EDITION

Street Date: Friday, November 1, 2002
Order Date: September 26, 2002
Program Length: 121 minutes Rating: PG-13 for stylized violence and action
Catalog Number: 09661
UPC: 0-43396-09661-5
Audio: English & French 5.1 (Dolby Digital)
Subtitles: English, French, Spanish
Aspect Ratio: 1.85:1

DVD FULL SCREEN EDITION

Street Date: Friday, November 1, 2002
Order Date: September 26, 2002
Program Length: 121 minutes
Rating: PG-13 for stylized violence and action
Catalog Number: 06190
UPC: 0-43396-06190-3
Audio: English & French 5.1 (Dolby Digital)
Subtitles: English, French, Spanish

COLLECTOR'S DVD GIFT SET

Street Date: Friday, November 1, 2002
Order Date: September 26, 2002
Catalog Number: 10008
UPC: 0-43396-10008-4

ABOUT COLUMBIA TRISTAR HOME ENTERTAINMENT

Columbia TriStar Home Entertainment is a Sony Pictures Entertainment company. Sony Pictures' global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide. Sony Pictures Entertainment can be found on the World Wide Web at http://www.spe.sony.com

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